One contestant learned a harsh lesson on Wednesday’s 18th season finale of Big Brother: If you’re going to make vulgar comments about women and not apologize when given the chance, don’t be surprised if your fellow contestants decline to give you the $500,000 grand prize.

That’s one possible reason Paul Abrahamian lost CBS’s long-running Big Brother competition series to Nicole Franzel, even though nine eliminated contestants (known as the “jury” that decides which of the final two wins the prize money) nearly unanimously thought that Paul was the better player.

So it was almost shocking that Paul, a 23-year-old clothing designer from California, lost in a 5-to-4 vote to Nicole, a 24-year-old nurse from Michigan. (As the runner-up, he gets $50,000.) But it was not too surprising if you considered that two of the votes that went to Nicole were jurors Da’Vonne Rogers and Natalie Negrotti, both of whom expressed disgust at Paul’s behavior, particularly his language toward women.

The most notable incident was the one during an episode last month, when Paul, frustrated at being nominated for eviction, got in a nasty argument with another houseguest, Michelle Meyer, who was not sad at the thought of him leaving the house.

“You think you can talk to anybody how you want with no repercussions,” Paul shot back. “You’re a f–ing (four-letter expletive).”

Michelle looked taken aback. “You just called me the (bleep)-word.”

While it was bleeped out, viewers could easily fill in the blanks of his outburst. Of course, misogynistic comments on Big Brother are not new. This season, the men criticized the women for being too emotional; Paulie Calafiore declared the female jurors “catty” and “petty” — and Frank Eudy made derogatory insults, including calling Da’Vonne a “slut.” There are many other incidents, which drew headlines as the season went on.

But Paul’s words especially struck a chord. Plus, viewers who watch the 24-hour live feeds reported he made other comments throughout the season, including crude remarks about Natalie. So when the jurors debated the merits of the finalists in the finale during a discussion moderated by former Big Brother champion Will Kirby, they zeroed in on Paul’s actions.

“There’s Paul the person, and then there’s Paul the player. Paul the player is phenomenal … Paul the person?” Da’Vonne said, gesturing to Michelle. “Calling you a name, rubbing people the wrong way.”