FILE - This is a  June 8, 1972 file photo of South Vietnamese forces follow after terrified children, including 9-year-old Kim Phuc, center, as they run down Route 1 near Trang Bang after an aerial napalm attack on suspected Viet Cong hiding places . Norway's Prime Minister Erna Solberg on Friday Sept. 9, 2016  challenged Facebook’s restrictions on nude photos by posting an iconic 1972 image of a naked girl running from an aerial napalm attack in Vietnam.  The Pulitzer Prize-winning image by Associated Press photographer Nick Ut is at the center of a heated debate about freedom of speech in Norway after Facebook deleted it from a Norwegian author’s page last month.  (AP Photo/Nick Ut, File)
FILE - This is a June 8, 1972 file photo of South Vietnamese forces follow after terrified children, including 9-year-old Kim Phuc, center, as they run down Route 1 near Trang Bang after an aerial napalm attack on suspected Viet Cong hiding places . Norway's Prime Minister Erna Solberg on Friday Sept. 9, 2016 challenged Facebook’s restrictions on nude photos by posting an iconic 1972 image of a naked girl running from an aerial napalm attack in Vietnam. The Pulitzer Prize-winning image by Associated Press photographer Nick Ut is at the center of a heated debate about freedom of speech in Norway after Facebook deleted it from a Norwegian author’s page last month. (AP Photo/Nick Ut, File) Credit: ap file — Nick Ut

Copenhagen, Denmark — Facebook on Friday reversed its decision to remove postings of an iconic 1972 image of a naked, screaming girl running from a napalm attack in Vietnam, after a Norwegian revolt against the tech giant.

Protests in Norway started last month after Facebook deleted the Pulitzer Prize-winning image by Associated Press photographer Nick Ut from a Norwegian author’s page, saying it violated its rules on nudity. The revolt escalated on Friday when Norwegian Prime Minister Erna Solberg posted the image on her profile and Facebook deleted that too.

Initially, it stood by the decision, saying it was difficult to create a distinction between allowing a photograph of a nude child in one instance and not others. But late Friday, it said it would allow sharing of the photo.

“In this case, we recognize the history and global importance of this image in documenting a particular moment in time,” Facebook said in a statement. “Because of its status as an iconic image of historical importance, the value of permitting sharing outweighs the value of protecting the community by removal, so we have decided to reinstate the image on Facebook where we are aware it has been removed.”

Politicians of all stripes, journalists and regular Norwegians had backed Solberg’s decision to share the image.

The prime minister told Norwegian broadcaster NRK she was pleased with Facebook’s change of heart and that it shows social media users’ opinions matter.

“To speak up and say we want change, it matters and it works. And that makes me happy,” she said.

The image shows screaming children running from a burning Vietnamese village. The little girl in in the center of the frame, Kim Phuc, is naked and crying as the napalm melts away layers of her skin.

“Today, pictures are such an important element in making an impression, that if you edit past events or people, you change history and you change reality,” Solberg told the AP earlier Friday, adding it was the first time one of her Facebook posts was deleted.

Solberg later reposted the image with a black box covering the girl from the thighs up. She also posted other iconic photos of historic events, such as the man standing in front of a tank in Beijing’s Tiananmen Square in 1989, with black boxes covering the protagonists.

Like its Scandinavian neighbors, Norway takes pride in its freedom of speech. It’s also a largely secular nation with relaxed attitudes about nudity. Several members of the Norwegian government followed Solberg’s lead and posted the photo on their Facebook pages.

Facebook’s statement said it will adjust its review mechanisms to permit sharing of the image going forward.