Farzan and Jen Dehmoubed, a husband-and-wife team from Carlsbad, Calif., are the founders of Lotus Trolley Bags. The company and its product, marketed as a sustainable and convenient alternative to plastic bags, were born out of necessity.
After California became the first state to ban single-use plastic bags in 2016, the Dehmoubeds jumped on the opportunity to supply shoppers with a new way to pack their groceries.
The product is popular online, currently on the Amazon’s Choice list at $35 for a four-bag set, but shoppers also can get the bags at grocery stores in California. The company is in talks to offer the bags at Whole Foods and Target stores and the Dehmoubeds are finalizing a deal with TV shopping network giant QVC.
The idea is to speed up the grocery-packing process by allowing the bags to hang from grocery carts, accordion-file style. But the Lotus adds a few unique design elements to its patent, including egg and wine holders and an insulated bag for cold items.
The Dehmoubeds weren’t expecting Lotus to become a full-time job. Starting the company as a small, part-time project, the couple expected their first shipment in 2017 to sell out in three months. They ran out in two weeks.
Facing significantly larger demand than anticipated, they realized that properly running the business would require all their attention.
“That was the turning point in our mind that there was a demand for this product,” Farzan said. “At that point, we knew it was time to go in full force. We spent every hour of every day on this, and we left our jobs completely behind.”
The decision to pursue a career selling the bags wasn’t immediate, they said.
“It was giving up full benefits and a salary, and that obviously makes you nervous,” Jen said. The couple “had to have faith and just make the leap.”
The four-person operation sold 20,000 trolley bag sets last year. But the Dehmoubeds expect to more than double sales this year — to as many as 50,000 units. They want to add three more people to the Lotus team within the next two months, Farzan said.
The bags were designed as a better alternative to traditional plastic bags. Beyond being machine-washable and reusable, they’re made from recycled plastic.
“We were both happy when the plastic (bag) ban came into effect, but what we found is that with a lot of families, it didn’t reduce our waste,” Farzan said. “We were just accumulating bigger, more cumbersome plastic bags.
“Plastic never goes away, and so wanting to do something that made a difference — put a dent in the plastic pollution and help preserve the Earth — was the motivating drive for the both of us.”
Lotus has donated some of its profits to environmental causes. It partners with the nonprofit 1 Percent for the Planet, donating 1 percent of every sale to the cause. Farzan said Lotus wants to donate as much as $50,000 this year.