Boston (ap) — Federal law enforcement officials in Massachusetts said on Wednesday that they have launched a new public awareness campaign that includes ads on buses and trains aimed at stemming the tide of the opioid epidemic that has claimed thousands of lives nationwide.

Acting U.S. Attorney William Weinreb said the campaign called #ResistTheRisk is designed to educate the public on the dangers of using, selling and sharing the highly addictive drugs.

“Although a public awareness campaign is not a fix, we believe that increasing awareness will help individuals make better choices and resist the risk,” Weinreb said.

Four ads are going up on public transportation system buses and Red and Orange commuter trolleys. One of the ads features a picture of a cemetery and says “Keep your name off the next headstone.” Another says that nearly six Massachusetts residents die every day from opioid overdoses and says “Don’t suffer from ‘not my kid’ syndrome.”