Joyce M. Rosenberg, Author at Valley News - Page 2 of 2

In this Thursday, May 11, 2017, photo, Jacob Fisher, co-owner of studioSPACEnyc, poses for a photo in the company's basement workshop, in New York. Fisher's company, which creates art installations using nylon string, lights, images and videos, posts about its work on social media and gauges the reaction, in effect, test-marketing the art it sells to companies and organizations. Prospective customers are more likely to see the company’s work on social media, according to Fisher. (AP Photo/Bebeto Matthews)

Small Businesses Have A Lot to Consider When Choosing a Social Media Platform

by Joyce M. Rosenberg AP Business WriterMay 20, 2017

In this Monday, Feb. 27, 2017, photo, Tom Nardone, owner of PriveCo, which sells bulletproof vests, poses in his warehouse in Troy, Mich., with a mannequin wearing a test vest. In more than a hundred videos he's posted on YouTube, Nardone takes aim at racks of ribs, laptop computers and tires to illustrate what a bulletproof vest can do. While he advertised in magazines and went to gun shows, he realized that to reach a wider audience he needed to be online. And he didn't want a demonstration of just the vests. (AP Photo/Carlos Osorio)

Companies Turning to Video, Instead of Commercials, to Sell Products

by Joyce M. Rosenberg AP Business WriterMarch 12, 2017

In this Wednesday, Nov. 30, 2016, photo, Aaron Norris poses for a picture with his smartphone near his office, in Riverside, Calif. Norris finds it's a struggle to let go of his electronic devices and the temptation to keep reading work email during his off hours. (AP Photo/Chris Carlson)

Taking a Tech Timeout

by Joyce M. Rosenberg AP Business WriterDecember 11, 2016