Sean Parker decided to take on cancer by throwing so many deep-rooted basics of research tradition out the window that he very nearly drove away the academics he wanted to attract.

Among the many curious things about the institute established in April by Parker, Facebookโ€™s first president and a co-founder of Napster, is that scientists must pledge to collaborate instead of compete and to concentrate on making drugs rather than publishing papers. Whatโ€™s more, marketable discoveries will be group affairs, with collaborative licensing deals โ€” no matter who led the research.

Many of the top cancer specialists who met in San Francisco to hear Parkerโ€™s pitch three years ago were flummoxed as he explained profits would be distributed among all the institutions, though main inventors would get bigger shares and the Parker Institute for Cancer Immunotherapy would take a cut as well. More than a few in the room at the Ritz-Carlton Hotel just couldnโ€™t track how it would work.

โ€œPeople were thinking, โ€˜Was this for real? Are you trying to make money?โ€™ โ€ said Jeffrey Bluestone, the instituteโ€™s chief executive officer and an immunology researcher at the University of California at San Francisco. It was too against the grain for some, but now there are more than 300 researchers on board and clinical trials are underway.

Parker, 36, is one of a handful of very wealthy patrons making unconventional arrangements in a race to get game-changing drugs to market faster. Or, as Facebook CEO Mark Zuckerberg, 32, and his wife, Priscilla Chan, a 31-year-old pediatrician, have framed it: to โ€œcure, prevent or manage all diseaseโ€ by the end of the century.

Parker, who started his institute with $250 million in seed money, said thereโ€™s no point in going down the well-trod roads. โ€œThe world is full of pretty stodgy foundations that generally do pretty safe things. Iโ€™d rather see what happens when you do something totally different thatโ€™s never been tried.โ€

At the moment, thereโ€™s cautious enthusiasm about such donors, considering the status of federal funding. Most money for research has come from the National Institutes of Health, whose appropriations have been basically flat for 13 years. The trajectory isnโ€™t expected to change.

โ€œPeople are getting creative,โ€ said Susan Desmond-Hellmann, CEO of the Bill & Melinda Gates Foundation and a former cancer researcher. โ€œYouth and innovation are driving an agenda.โ€

To be fair, itโ€™s not only the young. In April, former Citigroup CEO Sandy Weill, 83, and his wife Joan, 82, gave UCSF $185 million for neurosciences research, with several prerequisites. Last year, Nike Inc. co-founder Phil Knight, 78, donated $500 million to the Oregon Health & Science University โ€” though only after the school agreed to match the sum โ€” to recruit hundreds of scientists from other institutions to focus on early cancer detection.

The advent of synergistic organizations may signal that โ€œthe academic ivory tower is slowly going away,โ€ said Christiana Bardon, managing director of an oncology-focused fund at the investment firm MPM Capital.

Parkerโ€™s outfit in particular appears to be geared toward scoring deals with drug companies, which is โ€œa very different way of framing the question and the end goals,โ€ she said.

โ€œOne approach says โ€˜Letโ€™s win Nobel prizes,โ€™ but model B is, โ€˜Letโ€™s get three drugs that we did research on approved.โ€™ Thatโ€™s much more pragmatic and aggressive and impactful.โ€

U.S. scientists are trained to compete for everything: grants, patents, licensing deals, prizes, you name it. Intellectual-property rights, and financial rewards, are supposed to be earned just for oneโ€™s own institution.

Theyโ€™re not accustomed to sharing, Desmond-Hellmann said, and Parkerโ€™s novel intellectual-property consortium will be a test. โ€œWill that be better? Will we get a bigger return on investment? I have no idea, but itโ€™s exciting.โ€

Parker, whose net worth the Bloomberg Billionaires Index puts at about $3 billion, started his institute with money from his nonprofit Parker Foundation. Zuckerberg and Chan, with a net worth of about $50 billion, are beginning with $3 billion from their Chan Zuckerberg Initiative, which unlike typical philanthropic outfits is a limited liability company.

That gives the couple more flexibility; for example, they donโ€™t have to give to charity every year and can make investments and political donations.

Intellectual property will be handled in a more traditional manner at the Chan Zuckerberg Biohub, the first project in the coupleโ€™s endeavor, which will start by tackling infectious disease and creating an atlas of all the cells in the body. But like Parkerโ€™s institute, the Biohub taps talent.

The research center is a collaboration among UCSF, Stanford University and the University of California at Berkeley.

UCSF and Stanford are also in the Parker Institute, whose other members are the Memorial Sloan Kettering Cancer Center, the University of California at Los Angeles, the University of Pennsylvania and the University of Texas MD Anderson Cancer Center.

As for the Weills, whose gift to establish the UCSF Weill Institute for Neurosciences is the largest single donation in the schoolโ€™s history, their approach is more traditional, though with twists. They required that psychiatry and neuroscience researchers be under the same roof and that treatment clinics be established alongside labs. They wanted to send a message: People with mental illnesses have brain disorders. โ€œItโ€™s not their fault,โ€ Joan Weill said.

It will be years before thereโ€™s evidence any of these experiments are bearing fruit. Parkerโ€™s not sweating it.

โ€œThe only thing I can be certain about is that if you listen to all of the people who would tell you how do it the conventional way, the outcome youโ€™re going to get is kind of unexceptional,โ€ he said. โ€œMaybe itโ€™s irresponsible to keep trying some variant of the same thing.โ€

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