In this image released by Boneau/Bryan-Brown, from left, Marq Moss, Lynorris Evans, Rashad Naylor, Jarvis B. Manning and Robert Hartwell appear during a performance of "Motown The Musical," in New York. (Joan Marcus/Boneau/Bryan-Brown via AP)
In this image released by Boneau/Bryan-Brown, from left, Marq Moss, Lynorris Evans, Rashad Naylor, Jarvis B. Manning and Robert Hartwell appear during a performance of "Motown The Musical," in New York. (Joan Marcus/Boneau/Bryan-Brown via AP) Credit: Joan Marcus

New York — Opening night of Motown: The Musical went very well until right after the curtain call. With the cast still buzzing at 10:15 p.m., producer Kevin McCollum had bad news: The show was ending its return run on Broadway early.

The song-heavy story of Motown Record’s tumultuous history was expected to run until Nov. 13, but producers faced with lackluster tickets sales will now pull the plug after the July 31 performance. Performances began July 12.