Waterbury, Vt. — Keurig Green Mountain on Tuesday laid off 108 Vermont employees as part of the company’s decision to discontinue its unpopular cold drink-making machine.

The company is headquartered in Waterbury, where it started as Green Mountain Coffee Roasters and became famous for its single-cup coffee makers and proprietary single-serve ground-coffee cups called K-Cups.

The company moved on to the new machine, Keurig Kold, which allowed customers to make single-serve beverages such as soda and cocktails.

The product, manufactured at a plant in Williston, Vt., was quickly labeled “a flop” in the business press.

Suzanne DuLong, a spokesperson who works out of Massachusetts, said all of the 108 workers in Vermont who are losing their jobs have been notified, and most had jobs related to Kold. She did not know how many workers at each location were laid off.

Workers will receive severance benefits and will be encouraged to apply for one of 200 jobs the company has open around the country, DuLong said. Keurig Kold customers will be able to get a full refund on their machines, she said, because all Kold products are being discontinued.

This is the second time in less than a year that Keurig has laid off Vermont workers. On Aug. 6 the company laid off 200 in Vermont, largely at the Waterbury plant, and encouraged displaced workers to apply for open jobs at the Kold headquarters in Williston and other parts of the company.

Gov. Peter Shumlin said the state would offer the newly jobless some help. “The Department of Labor is already working to provide rapid response services and connect affected workers with the many Vermont companies currently hiring and expanding,” he said in a statement. He said his administration “will do everything it can to help these Vermonters find employment elsewhere as quickly as possible.”

Shumlin called the layoffs “a business decision” unrelated to the 18,000 jobs created in Vermont since he took office.